In Chapter 7, Krug explains the purpose for having a homepage on a website and how to ensure that it is effective. He makes a lot of valid points which I would think are mostly common sense. One element that Krug mentions is that the homepage should have content that teases its users. This refers to content promos such as the newest, best, or most popular pieces on the site that will serve to entice its users.
Another element that should be considered on the homepage of a website is the use of taglines. Initially, I had confused the definition of taglines with mottos, but now acknowledge the difference. Krug defines taglines as a “concise statement of the site’s purpose” and one that “conveys a value proposition” whereas mottos “express a guiding principle, a goal, or an ideal”. Basically, taglines exist to help users understand what the website is about and what to expect from it. These taglines should be clear, informative, and not too long in length. I definitely agree with these principles because I have seen websites where the site ID has either had a tagline that was too vague or no tagline at all. I feel that taglines are beneficial to include along with the site ID because it enables users to understand the purpose of the site without investing too much effort. There is no harm in having a tagline. It is a win-win situation that leaves both the users and website owner happy since the users will experience less frustration on the site and will likely come back to visit.
Related Links:
http://hallmark.com/ - (Navigation with dropdown menus)
http://www.walgreens.com/ - (Navigation with distinctive icons)
http://www.youtube.com/ - (Tagline – is it too vague?)
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Your blog is a pleasure to visit, and your posts are interesting. Great links, too.
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